Last updated: August 2026

Little Lobsters Play Centre Ltd (“Little Lobsters”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains what personal information we collect, why we collect it, how we use it, who we may share it with and the rights you have in relation to your information.

1. Who We Are

Little Lobsters Play Centre Ltd is the organisation responsible for your personal information.

Company: Little Lobsters Play Centre Ltd
Company number: 13896625
Registered office: 4 Field Sidings Way, Kingswinford, West Midlands, DY6 7AZ
Principal place of business: Little Lobsters Play Centre, Unit 1 The Crystal Centre, 6 Platts Road, Amblecote, Stourbridge, West Midlands, DY8 4YR

If you have any questions about how we use your personal information, please contact us using the contact details published on our website.

2. What Information We Collect

Depending on how you interact with Little Lobsters, we may collect:

Booking information

When you make a booking, we may collect:

• Your name

• Email address

• Telephone number

• Booking date and time

• Number and ages of children attending

• Party information and package selected

• Food choices

• Dietary or allergy information you choose to provide

• Payment and transaction information

• Any information you provide when contacting us about your booking

Information about children

When you make a booking, you may provide information about children attending Little Lobsters, such as their age or first name.

We only ask for information that is reasonably necessary to manage your booking, provide our services and operate the centre safely.

Please do not provide us with information about a child's health or other sensitive information unless it is necessary for us to accommodate their needs or you have been specifically asked to provide it.

Contact information

If you contact us by email, telephone, social media, website forms or another method, we may keep a record of your communication and the information you provide.

Photography and video

We may take photographs or videos at Little Lobsters for promotional purposes.

Where we use photographs or videos of identifiable children for promotional purposes, we will use the appropriate consent process.

Photography consent is optional and is not a condition of booking or attending Little Lobsters.

Website information

When you use our website, we may collect information such as:

• IP address

• Browser and device information

• Pages visited

• How you interact with our website

• Cookie and similar technology information

This information may be collected automatically through cookies and similar technologies.

3. How We Use Your Information

We may use your personal information to:

• Process and manage bookings

• Take payments

• Send booking confirmations and reminders

• Contact you about your booking

• Provide party and catering services

• Respond to enquiries

• Manage cancellations, refunds and booking changes

• Provide appropriate food and allergen information

• Operate and administer Little Lobsters

• Maintain appropriate business and financial records

• Improve our services and customer experience

• Deal with complaints and enquiries

• Keep our customers, children and staff safe

• Prevent fraud, misuse or unlawful activity

• Comply with our legal and regulatory obligations

• Send marketing communications where we have a lawful basis to do so

• Take and use photographs or videos where appropriate consent has been provided

• Understand how people use our website and improve its performance

We will only use your personal information for purposes that are compatible with the reason we collected it or where otherwise permitted by law.

4. Our Lawful Bases for Using Your Information

Data protection law requires us to have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on:

Contract

We use information such as your name, contact details and booking information because it is necessary to manage your booking and provide the services you have requested.

Legal obligation

We may need to process certain information to comply with legal, accounting, tax, health and safety or other legal requirements.

Legitimate interests

We may use information where it is necessary for our legitimate interests as a business, provided those interests are not overridden by your rights and freedoms.

This may include managing our business, improving our services, dealing with enquiries, preventing fraud and maintaining the security of our website and premises.

Consent

Where we rely on consent, we will ask for it clearly and separately where appropriate.

For example, we may rely on consent for certain uses of photographs or videos for promotional purposes.

You can withdraw consent at any time.

Withdrawing consent does not affect the lawfulness of processing that took place before you withdrew it.

5. Marketing

We may occasionally send customers information about Little Lobsters, including news, events, offers and promotions.

Where marketing consent is required, we will ask for your consent before sending marketing communications.

You can unsubscribe from marketing communications at any time by using the unsubscribe option provided or contacting us directly.

We will not sell your personal information to third parties.

6. Who We Share Your Information With

We may share personal information with trusted third parties where necessary to operate our business and provide our services.

These may include:

• Our online booking platform

• Payment providers

• Website and hosting providers

• Email and communication providers

• IT and software providers

• Accounting and financial service providers

• Professional advisers where necessary

• Government, regulatory or law-enforcement authorities where we are legally required to do so

• Service providers involved in operating our website, booking system or customer communications

We only share information where there is a legitimate reason to do so and take reasonable steps to ensure that third parties protect your information appropriately.

7. Online Booking

When you make a booking through our online booking system, some of your information will be processed by the booking platform on our behalf.

The booking platform may collect and process information such as your name, contact details, booking details and payment-related information.

The booking platform's own privacy policy will also apply to its processing of your information.

8. Payments

Payments may be processed by third-party payment providers.

We do not normally store complete payment card details ourselves.

Payment providers may process your information in accordance with their own privacy policies and security requirements.

9. Cookies

Our website uses cookies and similar technologies.

Cookies may be used to:

• Make our website function correctly

• Remember preferences

• Understand how visitors use our website

• Improve website performance

• Measure the effectiveness of our marketing

• Provide relevant functionality

Where required, we will ask for your consent before placing non-essential cookies on your device.

You can manage cookies through your browser and, where available, our cookie preferences tool.

10. Children's Information

Little Lobsters is a children's play centre, so we may process limited personal information relating to children as part of providing our services.

We aim to collect only information that is necessary for the relevant purpose.

Where information is provided about a child, we expect it to be provided by a parent, guardian or another person who is authorised to provide it.

We do not use children's personal information for unnecessary marketing purposes.

Where we wish to use an identifiable photograph or video of a child for promotional purposes, we will use an appropriate consent process.

11. Photography & Video

We may take photographs or videos at Little Lobsters for promotional purposes, including for our website, social media, advertising and other marketing materials.

Photography consent is optional.

If you give consent for your child to appear in promotional photography or video, you can withdraw that consent at any time.

If you withdraw consent, we will stop using the relevant images for future promotional purposes where reasonably practicable.

Please note that we may not be able to remove material that has already been printed, distributed or shared by third parties before we received your withdrawal request.

We will take reasonable steps to respect photography preferences recorded through our booking or consent systems.

12. How We Keep Your Information Safe

We take reasonable technical and organisational measures to protect personal information from unauthorised access, loss, misuse, alteration or disclosure.

Access to personal information is limited to people who need it for legitimate business purposes.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

13. How Long We Keep Your Information

We keep personal information only for as long as we reasonably need it for the purposes for which it was collected, including to meet legal, accounting and reporting requirements.

Different types of information may be retained for different periods.

For example:

• Booking and transaction information may be retained for as long as reasonably necessary to administer the booking and meet legal and accounting requirements.

• Customer communications may be retained for as long as reasonably necessary to deal with the enquiry or any related matter.

• Marketing information may be retained while you remain subscribed or until you withdraw your consent, subject to any information we are required to retain for other reasons.

• Photography consent records may be retained for as long as reasonably necessary to demonstrate and manage your consent preferences.

When information is no longer required, we will securely delete it or anonymise it where appropriate.

14. Your Data Protection Rights

Depending on the circumstances, you have rights under data protection law including:

• The right to be informed about how we use your information

• The right to request access to the personal information we hold about you

• The right to ask us to correct inaccurate or incomplete information

• The right to request deletion of your information in certain circumstances

• The right to ask us to restrict processing in certain circumstances

• The right to object to certain processing

• The right to data portability in certain circumstances

• The right to withdraw consent where we rely on consent

These rights are not absolute and certain exemptions or conditions may apply.

If you wish to exercise a right, please contact us using the contact details on our website.

15. How to Make a Data Request

You can contact us if you would like to:

• Ask what information we hold about you

• Request a copy of your information

• Correct your information

• Ask us to delete information

• Withdraw consent

• Object to certain uses of your information

We may need to verify your identity before responding to a request.

We will normally respond within the timeframe required by applicable data protection law.

16. Complaints

If you have concerns about how we have used your personal information, please contact us first so that we can try to resolve your concern.

You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO).

Information about making a complaint is available from the ICO.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, the information we collect, the services we use or legal requirements.

We will publish the latest version on our website and update the “Last updated” date.

Where required, we will bring significant changes to your attention.

18. Contact Us

If you have any questions about this Privacy Policy or how Little Lobsters uses personal information, please contact us using the contact details published on our website.

Little Lobsters Play Centre Ltd
Company number: 13896625

Principal place of business:
Little Lobsters Play Centre
Unit 1, The Crystal Centre
6 Platts Road
Amblecote
Stourbridge
West Midlands
DY8 4YR